Marketing, communications and advertising are coordinated messages about a product or service delivered through one or more channels (television, radio, social media, public relations activities) to a range of audiences in order to influence how they think and feel. Marketing communications and advertising help people make informed choices. The Bachelor of Communication and Media Studies teaches you how communication practices and the use of different technologies are integrated with our professional, social and political lives. You will also address relevant global, economic and political issues affecting the media and communications industries. The marketing communications and advertising major will prepare you to succeed in advertising, public relations and corporate branding. You will be able to research, plan, execute and manage marketing campaigns and acquire skills in issue management, communications technology, product publicity, crisis communications, and media relations. What you will study: Core communication-orientated subjects including advertising, public relations and corporate branding ensure that you are exposed to relational concepts via an appropriate mix of theory, practice and application. Elective subjects allow you to consider and apply these concepts within other important marketing contexts, such as international marketing, internet marketing, tourism marketing and social marketing.

Overview of careers: Global Communications Digital Publishing Media Strategy and Planning Public Relations Copywriter Market Research Event Coordinator Publicity Officer Tourism Officer Print/Television/Radio/Photo/Online Journalist Government Editor Feature Writer Reporter Researcher Advertising Social Media Manager Media Management Advisor Communication Specialist Corporate Communications Content Development.