University of Wollongong

Course Details

Bachelor of Creative Arts - Bachelor of Communication and Media Studies

Course Description

Communication and media studies will prepare you to succeed in advertising, public relations and corporate branding. You will be able to research, plan, execute and manage marketing campaigns and acquire skills in issue management, product publicity, crisis communications, and media relations. Creative arts involve practice-based work and theoretical exploration of forms and genres. The Bachelor of Communication and Media Studies - Bachelor of Creative Arts has a strong focus on the creative industries, and encourages an understanding of how producers and consumers interact in a media saturated world. UOW connects hands-on studio production with critical reflection. It will teach you a diverse skill set and equip you with critical and creative thinking skills and effective communication and problem solving skills, all of which are required for high achievement in a range careers. This degree: You will choose one major from the Bachelor of Communications and Media Studies: Digital Media and Communication Global Media and Communication Journalism and Professional Writing Marketing Communication and Advertising. You will choose one major from the Bachelor of Creative Arts degree: Creative Writing, Graphic Design, Music, Theatre, Visual Arts, or Visual Arts and Design.

Course Duration

NumberDuration
54month

Career outcomes

Overview of careers: Global Communications Digital Publishing Media Strategy and Planning Public Relations Copywriter Market Research Event Coordinator Publicity Officer Tourism Officer Print/Television/Radio/Photo/Online Journalist Government Editor Feature Writer Reporter Researcher Advertising Social Media Manager Media Management Advisor Communication Specialist Corporate Communications Content Development.

Bachelor of Creative Arts - Bachelor of Communication and Media Studies University of Wollongong