University of Sunderland

Course Details

Media, Culture and Communication BA (Hons)

Course Description

Our teaching team will help you pursue an interest in cultural theory, mass communication, films, TV genres and related topics. 90% of media students agree that Sunderland’s staff are good at explaining things, according to the National Student Survey 2015. Compared to some of our other media-related courses, this course has much more emphasis on theory. Core modules include ‘Media Studies’, ‘Cultural Theory’ and ‘Film Studies’. In addition, you will choose from a wide range of optional modules. Examples of theory-based modules include ‘Sexual Cultures’, ‘Popular TV Genres’ and ‘Celebrity Cultures’. Other optional modules are much more focused on practical skills or areas of particular interest. Examples include ‘Video Production’, ‘Print Journalism’ and ‘Screenwriting for TV and Film’. The University is a very supportive environment and we encourage you to develop your own opinions and creativity.

Course Duration

NumberDuration
3year

Career outcomes

This degree provides an excellent foundation for a wide range of careers in the media. Examples of possible sectors include: TV Radio New Media Journalism Marketing Public Relations Organisational Communications Advertising. Recent graduates from Sunderland have gained jobs with employers such as: BBC (including Radio 1) Channel 4 Sky TV MTV The Guardian Regional newspapers PR companies Your knowledge and transferable skills will also be relevant to roles in many businesses and the public sector. Another option at the end of the course is to continue your studies to Masters or PhD level. Work placements: In Year 2 there is a work placement opportunity with a media organisation such as the BBC, Tyne Tees Television or one of the region’s production companies. You can also choose to undertake a number of practice modules that involve practical projects. Many students get involved in Spark FM, a community radio station based at the University. Students are responsible for all news-gathering, programme production and advertising. Sunderland's daily newspaper, The Sunderland Echo, has a weekly page called 'On Campus' that is written entirely by students at the University. It’s an opportunity to find and research your own stories, take photographs, meet deadlines and see your name in print. Other opportunities for real-world experience include Spark online magazine and Degrees North magazine, which are both linked to the University. Throughout the course we invite guest speakers to run workshops and master classes that allow you to relate your learning to real-life opportunities.

Media, Culture and Communication BA (Hons) University of Sunderland