This course forms part of our suite of business courses. Compared to the core Business and Management course, it has a greater focus on skills and knowledge related to marketing, including marketing management, planning and strategy, marketing communications, consumer behaviour and internet marketing. Sunderland is a great place for studying business. Our Faculty of Business and Law inspires a 92% student satisfaction rate, according to the Student Experience Survey 2010. In addition, 85% of business graduates from Sunderland enter employment or further study within six months of graduating, based on figures from the Destination of Higher Education Leavers Survey 2010. Specialist modules in this course, compared to the core Business and Management course, include: Marketing Management and Planning; Marketing Communications; Marketing Strategy; Consumer Psychology; Internet Marketing. Sunderland is one of the first universities in the UK to introduce employability modules across all years of an undergraduate degree. These help you strengthen the six key attributes of being capable, enquiring, creative, enterprising, ethical and global in outlook. The modules also help you identify your strengths and aspirations, and plan for personal development. We encourage our students to undertake a year-long placement between the second and final years – although it is not compulsory. It’s a great opportunity to get paid to put your learning into practice and to extend your experience.

Skills for employment: As part of your course you will take three employability modules specifically designed for self-development. The modules are called: ‘Employability Skills’, ‘Developing Career Prospects’ and ‘Applying Critical Reflective Practice’. These represent 60 credits out of the total of 360 credits for the programme. The employability modules complement the broader skills that you’ll gain in understanding how businesses create success, how to manage business operations, how to make informed decisions and how to lead change in organisations. Career destinations: 85% of business graduates enter employment or further study within six months of graduating (2010 Destination of Higher Education Leavers Survey). Examples of companies that have recruited students from Sunderland include leading names in IT (Microsoft, IBM, Intel), consumer goods (P&G, Nike, Adidas), banking (Lloyds TSB), hospitality (Marriott Hotels, Starbucks), and the public sector (NHS).