This programme will appeal to those who are actively curious about things such as art and design, video games, animation and video effects, smartphone apps, music technology. The degree emphasises exploring relationships between technology and creativity. If you already make your own digital images, videos or music, or enjoy experimenting with creative software and hardware, and want to find out how this can be applied to a career in the digital creative industries, then this course is relevant to you. Throughout your degree, you will build a portfolio of work demonstrating the depth and range of your skills and abilities. You will often work collaboratively with other students on projects using creative development and project management skills commonly employed throughout the creative industries. The aims of the programme are: To enable students to develop specialist skills, including screen-based graphic and interaction design, animation and motion graphics, sound design, video production, interaction design for performance, physical interface design, and creative coding To allow students to work innovatively with creative software and hardware, including devices such as Arduino and Xbox Kinect To explore the creative potential of consumer and professional level video and audio equipment To offer opportunities for students to work alongside staff on university research projects To prepare students for presentation of their work at end-of-year shows to which employers and other digital arts practitioners are invited, and prepare for a range of careers across the creative digital economy at graduate level.

The programme will prepare you for careers in established and emerging creative industries based around digital technology. Areas of employment include motion graphics for TV, film and computer games; transmedia authoring and production; projection mapping and interaction design for live events and performance; digital sound and music production; and creative computer coding. You will develop a sense of curiosity, experimentation and imagination highly valued by organisations looking to harness the creative potential of digital technology. You will also have the necessary skills and knowledge to progress to postgraduate study.