We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio. We have recently redesigned this degree in collaboration with employers and marketing professional bodies, allowing us to keep up to date with digital trends. Course structure You will develop your skills in identifying trends and understanding consumer behaviour, as well as your language skills in either French, Italian, Mandarin or Spanish. This combination will make you stand out and excel in the global advertising industry. You will learn how to analyse target audiences and implement integrated marketing communications campaigns. By collaborating with your fellow students on real marketing problems, you will gain valuable experience of working in teams. Our courses will provide you with the principles and practice of marketing, as well as specialised knowledge in areas such as customer insight and research, strategic brand management and digital, interactive, direct and social marketing, preparing you for a career in the global advertising industry.

This degree will prepare you for international management positions within advertising and public relations agencies and careers in sales promotion, marketing, media, digital communications and other advertising fields.