We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio. We have recently redesigned this degree in collaboration with employers and marketing professional bodies, allowing us to keep up to date with digital trends. Course structure We will prepare you for a career in the advertising industry by developing your skills in identifying trends and understanding consumer behaviour. You will learn how to analyse target audiences and implement integrated marketing communications campaigns. By collaborating with your fellow students on real marketing problems, you will gain valuable experience of working in teams. Our modules will provide you with the principles and practice of marketing, as well as specialised knowledge in areas such as customer insight and data analytics, strategic brand management, and social media analytics.

This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications and other advertising fields. Recent graduates have secured roles at Google, Coca-Cola and OgilvyOne.