This programme is designed for those who wish to pursue a career in the creative digital industries and provides a strong grounding in digital media production with an emphasis on creativity and innovation. You will develop skills in visual design, storytelling, video production, animation, creative thinking, interface design and product development alongside an understanding of computing, digital technologies and programming. On achieving a set of base skills, you will be encouraged to develop your understanding of digital media through the production of a series of practical projects that require you to adopt increasingly creative solutions and take on greater management of the process. You will also be able to develop a specialist skill in either 3D animation or digital television, providing you with an entry point to a growth area of production. The final year project provides the opportunity to develop your skills in a specific area of digital media, creating a deep knowledge of a specialist area and seeing a product through from initiation to completion. Throughout the degree there will be opportunities for you to develop independent thinking, self-management, research and analytical skills, teamwork, and the ability to communicate confidently in a variety of forms appropriate to your chosen industry. The aims of the programme are: To produce graduates who can understand and follow emerging technologies and creative practices in a broad range of digital media To make you aware of the technical, social, ethical and legal issues in product development and deployment.

Career options include jobs in interactive product design and development and interactive television production. You may consider roles such as video editor, camera operator, 2D or 3D animator, creative account manager, web designer, games designer or graphic artist.