This programme encourages students to engage critically and creatively with the expanding role of the media. Media culture is highly influential in our changing times. It is important that students are equipped with the relevant analytical and practical tools to understand and participate in a world where the lines between art, politics and popular culture are becoming increasingly blurred. The programme introduces students to ways of reading and understanding media including the political, sociological, commercial and historical processes shaping the industry. Courses such as 'Issues in Representation' and 'Digital Arts Exchange' present key academic, creative and critical approaches to understanding media in the digital age, and encourage both critical reflection and the production of material across a range of media. You will be able to choose courses from a variety of other subject pathways. For example 'Global Cinema, National Identities' is an exploration of world cinema outside Hollywood. Altogether the courses have been designed to introduce students to the relationship between theory and practice: and the key themes of critical theory, visual culture and new media technologies. The aims of the programme are: To equip students with the necessary skills to critically evaluate the contemporary media environment To provide a creative space for both individual and collaborative production To equip students with key transferable skills that can be carried over into the workplace.

Graduates have opportunities in the media, business and industry, or in education.