Do you want to know why customers choose certain products and brands and what influences these decisions? Studying Marketing provides you with the understanding and skills needed to align customer needs to an organisation's output of goods, services or information. Studying Marketing provides you with the understanding and skills needed to align customer needs to an organisation's output of goods, services or information. Through this major you'll explore areas such as consumer behaviour, promotion, advertising, market research, project and channel management and strategic marketing. Practical projects may include developing marketing plans, implementing advertising campaigns, or conducting and interpreting interviews with customers. This major involves comprehensive study with one of the best group of marketing academics in the country. It is taught through a combination of lectures, tutorials, workshops and other in-class activities. When this is combined with the Business School's excellent relationships with industry, the result is a great combination of theory, practice and future prospects for students looking for a career in marketing.

A Marketing major leads to careers in areas such as marketing management, advertising, sales management, distribution control, product development and branding, new venture creation and marketing research or consulting. You can find employment in all industry sectors including not-for-profit, private and public organisations.