Our BA Digital Media programme will immerse you in one of the fastest growing sectors of the creative industry, and equip you with the valuable skills, knowledge and experience needed for a career in the digital and new media. The extended degree programmes include a foundation year, which will provide you with a sound introduction to key elements needed for studying Digital Media at degree level. Our extended degree programme will provide you with a thorough and supportive academic preparation for study. The foundation year is carefully designed to build confidence in your abilities, develop essential academic and study skills, and provide you with the subject specific knowledge essential for success. Our innovative programme will shape you into a digital media professional who can design cross-platform digital communication products such as digital campaigns, websites, mobile apps and games, and immersive and interactive experiences in a variety of contexts. A degree for industry BA Digital Media is shaped by the demands and requirements of the digital media industry, providing students with an innovative learning experience that is directly relevant to the sector. You will be at the forefront of technically driven creation, learning how to create graphic and interactive interfaces, and plan and design immersive digital experiences. You will be taught how to use digital methods and techniques to research digital audiences; how to design and manage online advertising and campaigns; how to develop digital products using a wide range of platforms and professional tools such as motion and web graphics, non-linear story-telling, design for multimedia, UX and game design; and how to use industry standard software such as Adobe Creative Cloud and various game engines. You will also be given the opportunity to learn how to code in Java and HTML. Your career This course is designed with your future employability at its heart. You'll be encouraged to apply your skills through a work placement in your third year, where you will gain first hand, practical experience that will enhance your CV. You will also work on practical projects which can vary from developing an online advertising campaign, to developing a mobile app, depending on the pathway you choose. You will be taught in lectures and small, practical workshops by a combination of academics with an industry background, experienced practitioners, technical trainers and invited industry guest speakers, ensuring that you gain a breadth of knowledge that covers all aspects of digital media. The Department is well connected within the creative industry, and you will have opportunities to network and build your own contacts. The Department is equipped with industry-standard digital facilities, where using the tools of the trade will become second nature to you. You will graduate as a highly-skilled digital media designer with an arsenal of sought after skills such as content creation, A/V production for digital media, interactive storytelling, design for multimedia, Web and app design, and digital and social media management.

Typical careers for graduates on this programme include digital editor and writer, game designer, digital communication manager, web designer, digital campaign manager, social media content manager, online PR manager, customer experience manager, online advertiser, digital assets curator, UX [user experience] designer, interactive media designer, and digital project manager.