This popular degree combines theoretical approaches to media with opportunities to learn practical media skills. You will learn from industry professionals and explore all aspects of media cultures, from social networking sites and lifestyle magazines to anti-globalisation movements and computer gaming. The course is designed to offer you maximum flexibility, allowing you to design your own degree according to your interests. You can choose either to take a broad-based course leading to the final award of BA (Hons) Media, or to specialise in a pathway. This involves taking pathway modules over the course and leads to the named degree award as below: Pathways: 1) BA (Hons) Media with Media Communications: This specialist pathway equips you with a combination of theoretical insight and practical skills relating to the broad field of public and professional communications. Encompassing examinations of advertising, journalism, public relations and aspects of the creative industries, the modules on the pathway develop digital and media literacy, writing, business and performance skills. 2) BA (Hons) Media with Media Practices and Production: The Media Practices pathway aims to develop skills that are transferable to a diverse range of employment contexts. It includes practical project-work in video and DVD-ROM production, and website design. It also engages with new forms of digital media production and distribution such as podcasting, blogging and content for mobile phones. 3) BA (Hons) Media with Popular Culture: This pathway focuses on analysing the texts and forms of popular culture and the ways in which these are produced by the media and cultural industries and institutions. It examines the relationship between popular cultural forms and social transformation, and traces the different ways in which taste, consumption, and identity have been mediated, distributed and regulated. 4) BA (Hons) Media: Students may not wish to take a specialist pathway, instead choosing from a wider selection of modules. These students are awarded the BA (Hons) Media award.

Equipped with the cutting-edge knowledge and skills offered by BA (Hons) Media, you may wish to apply for work in the media industries, as well as being able to deploy your skills in a wide range of other professional, commercial and community-based occupations. Employability is a key focus of this course, with many initiatives to help enhance you future career. Examples of these are: Work placements within the media and creative industries. Live media project work with industry clients. Visiting alumni and guest speakers from industry. Links to charity organisations needing media support. Links to local festivals including GameCity and Southwell Folk Festival needing media and AV support to build student experience. Technical support and advice for students entering local/national/international media awards and competitions.