Today’s businesses are more competitive than ever and are constantly looking for new ideas to keep them ahead of their rivals. Marketing plays a vital role in any organisation activity and is the most crucial factor to the success of any business. On our Business Management and Marketing course you are encouraged to understand and apply marketing theories and techniques in a variety of roles and contexts. All students will take part in a ‘real-world’ business simulation task, imitating the experience of running a business with a group of fellow students. The focus of your studies will be on understanding the marketing philosophy that places the customer at the centre of business activity.

97% of our undergraduates were in employment or further study six months after graduating from NTU (DLHE 2015/16) Graduates from this course have gone onto working in both public and private sector, undertaking positions such as: marketing assistant marketing communications manager SEO executive social media executive and copywriter marketing and engagement officer