Manukau Institute of Technology

Course Details

Bachelor of Applied Management (Sales and Marketing Major)

Course Description

Develop your marketing ideas and people skills, plus get hands-on experience with a sales and marketing project for a real business. Combine core business skills and practices with specific sales and marketing skills in consumer behaviour, domestic and international markets, the market value of products and services, and how to communicate to target demographics. Plus each student is matched to a company to complete a real-world sales and marketing project. Further apply your skills to marketing activities. We teach all of our practical programmes at MIT Manukau, located right in the heart of Manukau and easily accessible by train, bus and car. Our small class sizes mean our passionate staff work closely with you to achieve your goals. And our strong industry relationships keep you up to date with the latest business practices.

Course Duration

NumberDuration
3year

Career outcomes

Depending on your personal strengths, a Bachelor of Applied Management (Sales and Marketing) can lead to face-to-face sales roles, marketing strategy or creative work or marketing management. Your career could take you to consultancy or market research, or even public-relations roles.

Bachelor of Applied Management (Sales and Marketing Major) Manukau Institute of Technology