With this degree you will be equipped with skills that meet the demands of business including developing communication and engagement skills, building networks, adopting a commercial mindset, understanding project management and mastering critical thinking and problem solving. Sports, events and entertainment are multi-billion dollar industries, and are amongst the fastest growing in the economy. Learn both the theoretical and practical skills to pursue a career in sports and events management. Modern sports and events management is a dynamic global industry important to local economies and tourism. Athletes are considered celebrities and events are entertainment extravaganzas with spectator expectations constantly growing. skills to pursue a career in sports and events management. The expertise you gain at JCU is applicable to diverse international business environments, so your JCU Sports and Events Management degree can take you anywhere in the world.

Wide range of career opportunities for graduates of this major include community and corporate events management, sports and conference facilities management, sports marketing, concert management and conference and convention management.