The International Marketing Management degree programme is business management oriented, while at the same time highly topical and practice oriented. Case studies, group projects, field trips and an integrated internship ensure direct practical relevance. The specialisations offered let you gain expertise during your studies in exciting areas such as: Online Marketing Communication Sales The combination of classic management skills with specific knowledge of marketing and specialisations in areas such as online marketing, communication and sales prepare you for one of the most attractive and multifaceted professional fields with excellent career prospects.

Whether in an agency, a consulting firm, a marketing department within a company or directly with an internet service provider - creative marketing specialists are in high demand. This means that virtually every company - nationally and internationally - is a potential employer for you. This sector, in particularly the digital economy, is growing steadily and thereby offers great career prospects.