The BA (Hons) in Business programme is designed to give a clearly structured business education that provides a solid foundation for success in a business career. The course provides a strong grounding in fundamental business concepts, ideas, practices and methodologies. It features a rich learning environment that involves students in comprehensive and critical analysis of business organisations, functions, processes and management techniques. This course not only provides students with a good understanding of general business theory and practice; it also provides the critical knowledge and skills that will enable and effective contribution to the resolution of business problems and will prepare students for the challenges posed by the dynamic nature of the modern business environment. The question of effective management of an organisations people now receives much attention and has arguably become more important than ever. From the viewpoint of those involved in managing human resources, many organisations are facing challenges that are less predictable and more rapid than in the past. Success, and very often survival, requires that organisations find ways to attract, retain and reward good employees. Organisations today invest significantly in Human Resource Management expertise in the belief that people are a very important asset to any organisation. This stream is designed for those with an interest in people and the people aspects of businesses and organisations.

Because of the broad spectrum of subjects studied, career opportunities for business students are numerous. The wide-ranging nature of knowledge and skills gained by business graduates makes them an attractive proposition for any prospective employer. A range of employment opportunities are possible in areas such as marketing, sales, operations, information technology, finance and general management. Graduating students wishing to pursue further qualifications can proceed to postgraduate programmes up to Masters level or to programmes leading to professional qualifications. The world of business now offers many career opportunities to a graduate specialising in human resource management. The programme is primarily for students who wish to follow such a career, either in general human resource management, or in more specialised fields such as industrial relations or training and development. It is also ideal for those who may favour working for a trade union or in the field of equal opportunities. Students may also wish to use the degree as a preperation for a career in general management. alternatively the degree provides the basis for further academic HRM studies at postgraduate level.