Information is now recognised as a critical business asset and the effective management of information is one of the most important challenges facing a modern organisation. Information is a powerful lever in achieving competitive advantage. The use of systems and technology to control and manage organisational data and information has developed into a vital business discipline. As a result, business people are now expected to be proficient in relevant technological concepts and applications, skills that had been viewed as being outside of the domain of the traditional manager. This degree has been designed to equip future managers with the necessary skills and knowledge that enable them to function effectively within this environment. As well as providing a firm grounding in all aspects of business, it also introduces students to the key principles of understanding, choosing and managing information systems.

Modern organisations depend heavily on their information systems and often prefer to recruit graduates that have strong familiarity with and expertise in the IT area. Graduates from this programme will be very attractive to such organisations. They will be fully equipped to develop careers in general business management or in more specialised IT-related areas. They will be particularly well suited to positions (such as Business Analyst) that straddle the traditional divide between general management and IT management, or to which strong IT competency is a significant asset.