The BA (Hons) in Business programme is designed to give a clearly structured business education that provides a solid foundation for success in a business career. The course provides a strong grounding in fundamental business concepts, ideas, practices and methodologies. The Management stream provides a clearly structured business education that gives a solid foundation for success in a business career. The course provides a strong grounding in fundamental business concepts, ideas, practices and methodologies. It features a rich learning environment that involves students in comprehensive and critical analysis of business organisations, functions, processes and management techniques. This course provides students with a good understanding of general business theory and practice. It also provides the critical knowledge and skills that will enable an effective contribution to the resolution of business problems and prepares students for the challenges posed by the dynamic nature of the modern business environment. As the course progresses, the emphasis shifts from the foundation knowledge to in-depth study of particular areas of the major disciplines. There is also a greater emphasis on independent work and the development of a critical and analytical approach to the subject matter, which gives students the confidence to critically evaluate information, ideas and opinions.

Because of the broad spectrum of subjects studied, carer opportunities for business management students are numerous. The wide ranging nature of knowledge and skills gained by business graduates makes them an attractive proposition for any prospective employer. A range of employment opportunities is possible in areas such as marketing, sales, operations, information technology, finance and general management. Graduating students wishing to pursue further qualifications can proceed to post-graduate programmes up to Masters level or to programmes leading to professional qualifications.