The MSc in Marketing (Digital Media Stream) is the programme which has been purposely designed to meet the needs of recently qualified business (with marketing) or marketing graduates. It seeks to further enhance students' existing knowledge of marketing theories and practice, and who aspire to pursuing challenging senior career opportunities in the digital marketing profession. In today's competitive marketing landscape, this specialist MSc in Marketing (Digital Media Stream) programme will equip students with the knowledge and skills necessary at senior level marketing positions in an ever changing digital environment.The programme is academically challenging and strategically relevant in advanced marketing and will equip students with current and emerging theories that inform and comment upon the new practices of marketing within the digital media arena.

Graduates of the MSc in Marketing will acquire specialised skills and competencies that will enable them to pursue positions in challenging senior career opportunities in the marketing and digital media professions including marketing management, market research, brand management, advertising and public relations, and marketing consultancy. Graduates of this programme will be one of the first groups of people to obtain a postgraduate qualification in this area and will be equipped to fill the skills gaps identified by the government and industry.