Product Design Engineering is the development phase of product design within the creative industries, and this qualification supports graduates in taking leadership and management roles in this sector. Product Design within the Creative Industries refers to the design of user operated products, usually of a technology and electronic base. This course aims to help equip graduates to take responsibility for the development phase of creative product design providing them with the opportunity to develop team leadership and decision-making skills. Students will also have the opportunity to develop an understanding of the material, production and product function aspects of creative product design and develop deeper levels of understanding of engineering and electronics, building on hard science approaches as well as application of industry level computer aided design packages (CAD) and rapid prototyping techniques (RP).

The successful graduate should possess an understanding of the creative product design process to completion of the design for realisation and production. This knowledge can enable graduates to apply for positions of responsibility such as leading projects and creative teams in companies and design agencies, or to develop their own business in this area.