The Business Administration – Marketing program will turn students into skilled marketing professionals who manage the link between an organization and its customers using social media, customer knowledge and business strategy. During three years of study, students will spend three semesters covering broad-based business topics before receiving specific marketing training. Among marketing-specific topics covered in this Marketing program will be: Marketing research Marketing communications (which includes advertising and promotion) Interactive marketing (which includes direct marketing, e-marketing and customer relationship management) Brand planning

Career Outlook Marketing coordinator Account manager Marketing analyst Promotions coordinator Sales representative Assistant brand manager Public relations assistant Advertising coordinator Blogger Content marketer Email marketer Social media coordinator Search engine optimization specialist Areas of Employment Digital marketing agencies Advertising agencies Retail and retail corporations Not-for-profit organizations Financial institutions Sports events and entertainment International businesses Manufacturers Start-up companies