Centennial College's Advertising and Marketing Communications Management program is all about tapping into your creative talent and strategic thinking, and using business savvy to generate new and exciting ideas. If you prefer to watch the Super Bowl for the commercials, this program is for you. Taking place over three years, the courses in this media program begin by offering a foundation on all aspects of advertising, which prepares you for the final year of study, when you choose to specialize in account management, digital creative or media buying and planning. Additionally, this program is the only Greater Toronto Area college advertising program with a 14-week field placement. In the Advertising and Marketing Communications Management program, you: Learn the entire advertising process, including creative development, research, developing strategies, campaign planning, production, media planning and buying. Learn to produce content within the range of advertising genres. Gain the ability to tell clients' stories with persuasive advertising. Plan and develop campaigns on multiple platforms. Develop your instincts and strategic abilities while meeting deadlines in a professional and creative environment. You are led by a team of seasoned advertising instructors who possess vast experience in the industry. Complete your training with an industry field placement, during which you acquire experience in the day-to-day activities of the advertising world.

Career Outlook Account Management Media Buying and Planning Marketing Digital/mobile Creative Development Production Direct Marketing Promotions Event Marketing Areas of Employment Companies that have hired program graduates include Anomaly, Anderson DDB, BBDO, Boom Marketing, Cossette, FCB, Grey Canada, JWT, Leo Burnett, MacLaren McCann, Maple Leaf Sports and Entertainment, Media Edge, Mindshare MPG, Saatchi & Saatchi, Starcom, TBWA, and Young & Rubicam.