Our Advertising Media Management program prepares you for the role of strategic media planning and buying within the advertising and communications industry. Intensive, hands-on, industry-approved Advertising Media Management courses provide you with the fundamentals of media management, while focusing on consumer-driven communication channel choices (such as mobile platforms) for advertising messages. In this School of Communications, Media, Arts and Design graduate program, you: Develop an expertise in reaching target audiences with a creative message. Build your business and negotiation skills on behalf of advertising clients to achieve strategic results. Expand your knowledge of emerging media. Master your knowledge of industry-specific syndicated research databases and software. Complement your in-class education with an field placement that provides the opportunity to work in the industry and hone your skills.

Career Outlook Digital Strategist Social Media Planner Connection Planner Account Planner Broadcast Buyer Media Sales Executive Research Analyst Business Development Coordinator Analyst Business Science Areas of Employment Among the companies that have hired Centennial graduates are PHD Canada, Mindshare, Media Edge, MacLaren McCann, OMD, Media Contacts, MPG, Starcom, Mediacom, Publicis and UM. This wide range of companies is an excellent example of the types of areas in which you will be able to a launch career, including: Advertising agencies Independent media management companies Marketing companies Multimedia owners and sellers Research companies Advertisers