Individual creativity balanced by commercial realism are the key factors underlying the ethos of this programme. Students are encouraged to explore their talents through the application of the professional design process from concept to product. The development of a professional enquiring attitude and an ability to be self-motivated are considered paramount for graduates in preparation for employment in one of our most demanding of industries. A resurgence of interest in more individual and innovative fashion catering for niche markets is providing opportunities for new entrepreneurial businesses and designer 3 programme aims to ensure that students are also ready to meet this challenge. Fashion Communication is for students who aspire to work in the fields of, Fashion Graphics and Branding, Trend and Prediction and Fashion Editorial Styling. Traditional illustration and drawing techniques, CAD, photographic outcomes and research and networking from essential elements to this pathway.

The General philosophy of the programme is to provide an environment in which graduate can realize their own potential, build on their individuality and strengths, graduating into the job market equipped with the necessary knowledge, skills and attributes to succees in wide range of careers in fashion.