Our lives in the modern world are so linked with and dependent on radio, television and the Internet for information, communication & entertainment that it is hard to imagine an existence without them. These industries constantly require a fresh inflow of trained professionals - a need we envisaged long ago making us the leaders in the field. Radio and television broadcasting and the Internet being instantaneous in nature and pervasive in reach, are very powerful means of entertainment, information and education. The process of conveying the contents of radio and television presentations commonly known as broadcasting and worldwide web is akin to sowing seeds and we must keep in mind the adage "as we sow, so shall we reap". There are long term consequences of broadcasting and, therefore, time must be devoted to its study. The invention of television in the 20th century brought about a revolution of sorts. It may be mentioned that a picture is equal to a thousand words. Moving pictures have a magical effect on the human mind and seeing is indeed believing. Television has undoubtedly brought about a profound change in the way we know and perceive our world. Since the first British telecast in 1936, television has grown as a major communication industry worldwide crossing political and cultural boundaries. Radio preceded television. It's new resurgence through the FM channels has put it in the forefront of the mass media industry. Radio is indeed a low cost but effective medium of mass communication with a widespread penetration. It also plays a role of a repository of our cultural heritage. Due to its inherent and continuous need for trained personnel it is aptly called the "sunshine industry" of the media world. This three year dual certification education and training programme leads to a world recognized graduate university degree and ASMS graduate level diploma in Electronic Media.

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