Communication is as old as the mankind but the way we communicate in the modern world is greatly impacted by the advancements in technology and the study of behaviour of societies. Mass communication is the communication of mass produced messages for mass audiences often spread across the globe. This mass communication serves millions of people who seek information on a variety of subjects and local or global issues. We are living in an age of media revolution fuelled by the technology. New Media has created the Information Highway. The most outstanding marvel of the modern technology - the internet is yet another means of communicating with the masses. The nineteenth century invention of the telegraph, the telephone and wireless communication had provided us with the powerful mediums of mass communication - radio and television. Photography and movies too are instruments of mass communication. Socio economic conditions in the society influence the process of communication. It is important for the mass communication professional to learn to assess the best method of captivating large audiences who are often anonymous. A mass media professional has to be both knowledgeable and appropriately trained in the art, craft & technology of communication.

This course trains students to become a media professional in the field of print, radio or television with a firm grounding in creativity, technical know¬how and a huge amount of professional level of practical training. Students are trained in fully equipped professional labs fitted with modern softwares used by the industry. Additionally, there are enrichment programmes through workshops, industry interaction, internships and visits to various media houses.