The term visual media refers to the use of computers to integrate text, images and sound into a presentation for an audience or user. Written words, numbers and symbols are categorized as the text, images – still or moving and sound are the three mediums which constitute Visual Media. But, the use of computer technology to create and distribute them is common to all. Multimedia is widely used for education, business and entertainment. Multimedia is also extensively used on the internet. Notwithstanding its dependence on computer technology, the effectiveness and appeal of multimedia depends to a great extent on the creativity of the people, who develop the text, sound and visuals that constitute the content of a visual media. A visual media professional is responsible for the look of the finished presentation of the text. He has also to learn the tools and methods for different kind of still and animated images with the help of softwares. Video-live or recorded moving images is used in many productions for the internet, sales presentations and illustrating procedures. Audio – i.e. spoken words and music – again live or recorded – adds interest and appeal to a multimedia production. A visual media/ multimedia professional have to learn to capture video and audio and integrate, for a career in this field production. All those who may be looking for a career in this field have to study and understand the use of personal computer for making meaningful multimedia products. Visual special effects (SFx) are increasingly playing an important role in films and television. TV news channels are also using graphic effects both for their promos and news based programs. Through this course the student would be made aware of the opportunities and challenges of creating multimedia content. It is a three year dual certification education and training programme leading to a recognized university degree and graduate Professional Level Diploma in Multimedia.

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