Combine advanced studies in marketing with a range of courses in professional communication. In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.
Number | Duration |
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4 | year |
Marketing, public relations, creative advertising, corporate communication, journalism, media.