In a time in which knowledge about world events and people comes largely through mass media, there is an increasing need for business professionals to understand the global, social, political, and cultural impact of its various forms. This program prepares students and professionals for the ever-changing media environment and redefines the boundaries of what communication is and how it works.

Benefits Understand how strategic communications support business objectives using modern communication and media techniques Gain an understanding of communication and media studies with a focus on the humanistic aspects of media and its impact on society Develop and execute complex integrated communications plans Gain a competitive edge in the global job market with an internship in a U.S. company