The internet, digital economy, and growth of an information-based society are dramatically changing business and the way products and services are marketed and sold. To be more successful in this “new marketing environment,” businesspeople need to understand what is changing and the new tools and approaches now available. This certificate program focuses on building marketing knowledge and skills while incorporating the new tools. Specific areas of focus include market and marketing research, competitive monitoring, internal and external communications, marketing planning, and use of internet tools, techniques and software available to assist in implementing marketing strategies.

Benefits Explore new career opportunities or develop specific skills in marketing Interact with local and international marketing professionals Enhance your knowledge and skills in the various components of marketing, consumer research, presentation skills, creativity, and strategic planning Acquire practical and theoretical knowledge from instructors who are working professionals and leaders in their field Gain a competitive edge in the global job market through an internship in a U.S. company