Staffordshire University

Course Details

Advertising and Brand Management BA(Hons)

Course Description

Our studio mirrors an agency environment, creating flexible working zones and project spaces with industry standard software, so you'll gain hands-on experience that employers value. And our London and New York Agency Programme lets you work on 'live' briefs with top agencies, including Fallon, Profero, 23Red, Yes Agency, Bandujo New York, The Collective, BBH, Pearlfisher and Havas Worldwide. The course is delivered by experienced tutors who are currently working as creative directors and agency practitioners. Industry placements and agency visits will add to your development. You'll learn about advertising campaigns, strategy and planning, idea generation, integrated communications, art direction and copywriting. You'll learn about the key concepts and practices that underpin successful advertising and brand communications. You'll experiment with ideas, creative thinking, and communication and explore these areas through creative solutions. We encourage you to explore visual communication and theoretical issues raised by the relationship between advertising, brands, marketing and issues of sustainability. You'll learn to integrate strategy, planning and creative practice. And you'll develop your industry links, networks and placement opportunities. You'll also have the opportunity to personalise your portfolio. You'll look at creative ideas, research and multi-disciplinary solutions to a creative brief. You'll also investigate the strategic importance of 'future proofing'.

Course Duration


Career outcomes

Because of our 360-degree creative and strategic approach to advertising our graduates are industry ready. Advertising and Brand Management at Staffordshire University has a high employability record. Over 62% of our graduates go straight into the advertising industry after completing their degree, rising to over 90% after three years. Our emphasis is on developing graduates with key advertising and brand management skills including creative practice, account planning and research skills. Because of our involvement with professional bodies like D&AD (Designers and Art Directors association), IPA (Institute of Practitioners in Advertising) and Ed-Com (European Institute for Commercial Communications Education) and Advertising agencies locally, nationally and internationally, our students are able to utilise these connections and industry contacts whilst on the course and after graduation. Across all levels and modules we aim to provide our graduates with a critical awareness through inquiry-based learning, subject knowledge and skills acquisition. Throughout the three years of the degree, our students develop their understanding through reflective practice and problem solving and are increasingly encouraged and enabled to take ownership and responsibility for their own learning, both as individuals and as team members, where the ability to interact with confidence, communicate effectively and work with peers and colleagues is paramount.

Advertising and Brand Management BA(Hons) Staffordshire University