Business Administration - Marketing is the three year program that enables students to learn about key management skills and the promotion of products, companies and businesses. Gain a clear understanding of consumer behavior, sales promotional tactics and apply these skills to group driven marketing case studies and analysis. Practicing sales presentations allows students to hone their skills. This program will appeal to students who are strategic and creative thinkers with strong analytical skills and have a comfortable level as a team leader since there is an emphasis on operations management.

Marketing management opportunities exist in a number of broad based firms including sales, retail and insurance companies. Some opportunities also exist in public relations or communications. Graduates have found employment in sports marketing, event marketing and with media outlets. Others go into market research in small, medium and large national firms.