From building iconic brands to understanding why people buy what they buy, marketing is the exciting interface between companies and their customers and other stakeholders. It builds valuable relationships for companies and makes them more competitive in the marketplace. The marketing program teaches students the fundamentals of marketing and consumer behavior and offers exciting electives to prepare students for a wide variety of ethical and successful marketing careers in today's and tomorrow's global marketing environment.

The job opportunities for marketing majors are numerous. You can pursue careers in fields such as advertising, personal selling, public relations, sales management, internet marketing, retailing, product management, marketing research and marketing strategy. It has been estimated that marketing and marketing- related jobs constitute about 30% of all U.S. jobs. Furthermore, a marketing career is often considered one of the best training grounds to the top level of corporations.