Consider Marketing if you are interested in: * gaining a comprehensive grounding in all areas of marketing management, enterprise, operations management and strategy * flexibility in your study options allowing you to follow a stream of study suited to your needs and interests * marketing, management, business law, economics, operations management, organisational behaviour, leadership, human resources, innovation management – a broad range of topics preparing you for entry into multiple avenues of business * developing core marketing skills and a thorough understanding of how the marketing function fits into a wider organisational context * understanding where, when and how to spend your marketing budget to greatest effect, planning market research, developing strategic marketing plans and creating persuasive communications, while considering the needs of a multicultural, international business environment * working with a wide range of existing and emerging marketing tools and channels, including digital media, search engine optimisation, social networking and experiential marketing. the programme will also challenge you to respond to case studies taken from a range of organisations, enhancing your learning experience and allowing you to apply your knowledge to real-life scenarios

Career options for graduates of the BBS/BBA in Marketing are extensive. Graduates are well placed to join service or manufacturing organisations in general management, marketing, sales, operations, accounting, project management, MIS and human resource management functions.