This dynamic programme will provide you with an excellent grounding in the key areas of both the advertising and public relations industries. Being two closely aligned areas of communication, and central to the operations of media, cultural and other industries, a degree in this discipline will lead to many exciting career opportunities. The course blends media theory with the practices of specific processes, from planning public relations and advertising campaigns to a critical reflection on the influence of these practices on industries, audiences and the contemporary media. You will benefit from being able to focus on issues and practices relevant to your specific interests in Advertising and PR right from the start of your studies in year one. In the first year of your course you will examine the complex relationship between media, culture and power and become familiar with key theories related to media and culture. A workshop-based module in media production will introduce you to a range of media production practices and you will look at the specific practices and processes of advertising and PR in context using case studies.

On this course you can explore approaches to working in a diverse range of organisations, including the corporate or marketing communications divisions of commercial or charitable organisations, through to specialist advertising and PR departments in specific media industries. As a graduate, you could start a career in internal communications or information management; work in the communications department of commercial or non-profit organisations, or work in a PR or Advertising Agency. With contemporary skills in media, successful students will also be able to commence their careers with radio and/ or TV broadcasters, publishing firms, film companies as well as magazines and newspapers. We have been involved in several student conferences arranged by the Middle East Public Relations Association (MEPRA) and our students have won the B-Hive Competition run by MEPRA for the past two years.