Our degree is the ideal choice for students who wish to develop marketing expertise within a range of businesses and companies, and learn to communicate and ‘sell’ their ideas to commercial audiences. Supported by expert tutors who bring industry experience to their teaching, you will study the key functions that underpin business success and learn to deliver marketing campaigns with confidence. The career options are broad with our Business Management (Marketing) pathway. You will be well placed to enter a diverse range of businesses, governmental and third sector organisations. In Year 1 you will complete four compulsory modules to develop essential skills and knowledge in business management. In Year 2 you will study three core modules to understand essential business issues and will also choose an optional marketing module from: Brand Management, Consumer Behaviour or Enterprise and Small Business Marketing. In your final year you will study two set modules in Strategic Management and Services Marketing. You will also choose two options from specialist marketing modules: E-Marketing and Social Media, Public Relations, International Marketing or Advertising and Promotion.

Our graduates find themselves working in a range of industrial, commercial and third sector organizations in a range of marketing roles, including: advertising executive; sales and marketing manager; brand manager; business consultant; customer relationship manager; retail merchandiser; market researcher, etc.