Students gain transferable skills including creating and conducting presentations, writing, territory and time management, negotiations and marketing.' Interactive sales strategies begin in the second year. Hands-on role playing exercises are videotaped and critiqued. Students develop techniques for relationship building, consultative selling, and developing rapport as they learn to present both products and concepts. They also gain experience with customer relationship management (CRM) software, an essential business tool to manage sales territories and prospective clients. An important component of the program is job shadowing and project work. Three mandatory job shadows per semester (third and fourth) help students investigate different industries. Students develop their skills in prospecting by arranging these placements. Marketing projects build skills through practical experience. Students work with members of the community providing marketing expertise for non-profit organizations, businesses, and professional sports teams. Projects have included working with the Canadian Cancer Society, Gleaners Food Bank, the Belleville Bulls, community events including the Ontario Hockey League All Star Game, Quinte Children’s Foundation and Bioniche Life Sciences. Portfolio development during fourth semester gives students the opportunity to market their skills and achievements – content includes certificates and letters of appreciation from community organizations earned during the program. Portfolios can take many forms, from web page to audio commercials. Managers from the business community conduct simulated job interviews to help students hone their job search skills. Graduates finish with an internship, launching their career with valuable work experience, employment references, and possible employment. NOTE: Second-year students are strongly advised to obtain a valid driver's licence in order to complete job shadow placement experiences and progress to their internship. An up-to-date passport is also recommended. Expenses for both the job shadows and internship are the responsibility of the student.

Business-to-business salespeople and marketers are needed in a wide range of industries, including hospitality, medical, pharmaceutical, engineering, food and beverage, health care, computers, telecommunications, advertising, manufacturing, service and industrial and commercial, event planning, professional sports and entertainment. Positions in large and small companies include account representatives and detailed or non-technical salespeople. Graduates are also prepared for a range of jobs in marketing, including in-house positions developing marketing strategies for manufacturers, wholesalers, retailers and other employers. The training received at Loyalist enables many graduates to move quickly into managerial positions. Loyalist’s program is modeled on certification standards of the Canadian Professional Sales Association (CPSA). Students in the program receive student membership in the CPSA. Upon completing two years of sales experience, graduates are eligible to apply for their Certified Sales Professional (CSP) designation through CPSA.