The Marketing major in Lincoln's B.Com. provides graduates with the analytical skills and balanced judgement to make marketing decisions that are best for the firm, consumers, society and the environment. The major builds on the core subjects within the B.Com., designed to expose students to a wide range of diverse philosophical perspectives, business disciplines, practical problems, and decision making tools. The research component of the major exposes students to real life marketing problems, students work on an actual marketing research project in their third year of study, giving graduates practical skills on your CV to take to your first job.

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