Lincoln's Bachelor of Agribusiness and Food Marketing degree will equip you with a sound applied knowledge of core business concepts and the unique commercial considerations of the multi-billion dollar primary production industry. A rapidly-growing global population and the constraints of finite resources require a more savvy approach to the business of food production and food marketing. Likewise, the increasing sophistication and purchasing power of consumers throughout the world means an increasing demand for a diverse range of high-quality products. You will gain a contextual understanding of the global agribusiness and food marketing sectors to meet this demand.

Studying Agribusiness and Food Marketing at Lincoln University opens up a world of opportunities. Graduates are employable along the agrifood value chain in positions such as product sales, customer service, marketing and communications, new product innovation, logistics and supply chain management, business development, as well as quality and supply management. Agribusiness accounts for 70% of New Zealand exports and is the focus of our largest businesses such as Fonterra, Zespri, Silver Fern Farms and ANZCO Foods, as well as many smaller innovative food businesses. Food companies looking for Agribusiness and Food Marketing graduates include dairy, meat, wine, horticulture and cereals, as well as processed food and beverage companies.