The programme moves away from the traditional notions of the practice where product/industrial designers are seen as form-givers and crafts people of the highest order in Asia, to a realm where the product designer creates from a keen awareness of social, cultural, economic and environmental sensitivities, with a key focus on human behaviour and user experience.

Product Designer, Design Manager/Director, Industrial Designer, Design and Technology Educator, Product Design Researcher, Digital Asset Designer, Trends and Futures Specialist, Furniture Designer or Lighting Designer. Or make your mark in a related career: Packaging Designer, Events/Interior Designer, Model and Visualisation Specialist or Product Marketing Specialist.