The aim of this award is to provide relevant professional education for students on all aspects of the planning, marketing and management of events and public relations programmes in this multifaceted industry.

Graduates with this qualification can expect to find employment in a variety of event, PR and entertainment enterprises including conference and convention centres, charitable non-profit organisations, national and regional tourism organisations, hotels, public relations firms, event management agencies, sports and leisure centres, community development organisations, arts and music festivals, multinational companies and public sector organisations. In addition, there are opportunities for graduates in consultancy, selfemployment, research and postgraduate education.