The undergraduate management concentration in Marketing provides students with both a theoretical and a practical knowledge of marketing. The curriculum achieves these ends by integrating practical applications with theoretical and conceptual understanding. Examples include hands-on computer usage, team projects and case analysis, and marketing simulation games. In addition, ethics and international issues are woven through the curriculum to further enrich the student's marketing background.

career as-: Sales (Area Sales Manager) Advertising (Account Executive) Marketing Strategy (Category Manager/Product Manager) Market Research (Research Analyst) Internet Startups: Marketing planning and market development