Athlone Institute of Technology

Course Details

Bachelor of Arts (Honours) in Design in Visual Communication

Course Description

This Level 8 honours degree will develop your creativity, knowledge and skills in graphic, typographic and information design in order to prepare you for a successful and rewarding career in the area of visual communications. The primary focus of the programme is typography and the dissemination of information. We welcome applications for this course from learners who are self starters: ambitious, motivated and confident in the pursuit of a thorough visual communications education, and who are also willing to critically engage with the theoritical aspects of typography and information design in the context of contemporary visual communications. Situation analysis, problem-solving and decision-making skills are critical to success in the design industry and this degree will give you the ability to comprehend logical, systematic, conceptual and creative approaches to each of these areas in visual communications. You will also develop the capacity to think laterally so that the most appropriate solution can be identified and implemented. You will also develop a critical understanding of the social and historical context of visual communications, and it's influence on contemporary thinking and practice. You will gain the ability to communicate in a clear, effective, self-confident manner through a range of media to a variety of audiences with highly diverse and specific requirements and will be able to recognise the factors which contribute to effective teamwork and draw from that knowledge. Liaison with external bodies in years 3 and 4 of the degree will allow you become further aware of the realities of the working world, while retaining a highly individual approach to the work that you create.

Course Duration

NumberDuration
4year

Career outcomes

On graduation you will be capable of working as a team member (e.g. junior designer, designer, production manager) displaying up-to-date knowledge and skills in multidisciplinary areas. Employers constantly seek creative, motivated staff, with good all-round abilities. They are looking for people with the ability to generate good, creative ideas and communicate them clearly. As such, good visual and verbal presentation skills are a necessity in the design industry. So too are life skills such as attendance, organisation, time management, adherence to deadlines and timekeeping, which you develop on our courses and take into the industry with you. Employment opportunities may exist in design agencies, advertising agencies, freelance work, photographer/photographer’s assistant, digital media consultancies, public relations agencies, newspapers, publishing, the music industry, film, theatre and television.




Bachelor of Arts (Honours) in Design in Visual Communication Athlone Institute of Technology