Alfred University

Course Details

Bachelor in Marketing-Minor

Course Description

Students who are interested in marketing have the opportunity to not only major but minor in the field. The program consists of 19 credit hours (6 courses) that include courses in statistics, economics, art and of course marketing. The core courses include: BUSI 113 - Business Statistics* ECON 201 - Principals of Microeconomics* MKTG 221 - Marketing Principles and Management MKTG 479 - Consumer Behavior - (Prerequisite: MKTG 221) Plus six credit hours among the the following courses: MKTG 452 - Marketing Research - (Prerequisite: MKTG 221) MKTG 453 - Marketing Practicum MKTG 460 - Seminar in Marketing - (Prerequisite: MKTG 221) MKTG 482 - Sales Management - (Prerequisite: MKTG 221) MKTG 486 - Promotion Strategy - (Prerequisite: MKTG 221) MKTG 489 - International Marketing - (Prerequisite: MKTG 221) MKTG 499 - Strategic Marketing Management ART 288 - Visual Communications I

Course Duration

NumberDuration
4year

Career outcomes

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Bachelor in Marketing-Minor Alfred University