Develop the essential, digitally relevant skills for the world of advertising, copywriting and marketing communications, opening up opportunities in specialist agencies, integrated brand communications and client side brand management. Gain vital work experience and awareness on placement and working with external agencies, and build your network of industry contacts. Relate marketing to finance, HRM and operations and take specialist units in PR and e-Business. Examine international business and marketing management - branding, buyer behaviour, distribution and competition - with specialist units in marketing communications, media analysis and planning

Once you have settled in to University life, you quite quickly start looking at building your marketability to employers. In your first year you will look at what employers are looking for, what you already have to offer and the things you can do to build your employability: a good degree is only the start. The focus on your future employment increases in the second year. Your course tutors will help you to develop your academic and vocational skills and abilities. Your employability continues to be part of the course as you take on new units into year two and three.