Develop the essential, digitally relevant skills for the world of advertising, copywriting and marketing communications, opening up opportunities in specialist agencies, integrated brand communications and client side brand management. Gain vital work experience and awareness on placement and working with external agencies, and build your network of industry contacts. Relate marketing to finance, HRM and operations and take specialist units in PR and e-Business.

We value real-world experience to prepare you for life beyond university, which is why we’ve forged connections with thousands of companies locally, nationally and internationally. Through our placements, you can gain that all-important practical experience whilst you complete your course. A tiered approach has been designed: in year one, you will benefit from an intensive multi-disciplinary team-work driven environment where a series of tasks and assessments provide a foundation to marketing and business skills. In year two, the practice weeks programme will help you to develop your career goals, aspirations and planning. In your final year in the unit Practice Weeks: The Future You, a practical approach will be enhanced through your participation on an intensive programme featuring an assessment centre and assistance in formulating your personal brand to equip you for the step-change you are about to make as you plan to take your first graduate job or embark on a higher degree programme. This significant transitional point will be somewhat less onerous to you through the experience gained during your work placement. Similarly, your engagement with real companies and real topical problems in the final year Topical Advertising Practice unit will provide not only experience but also a practical understanding of professional practice and networking opportunities.