This course will help you to develop a valuable set of skills, knowledge and understanding of the role of media and PR in contemporary societies, allowing you access to a range of future employment opportunities. This course combines a thorough understanding of mass-media theory and practices with an insight into the workings of the PR industry, exploring the full range of integrated PR activities and becoming an effective and responsible media analyst and communicator. You will develop PR consulting and planning capabilities and learn how to express yourself using appropriate media – able to influence and inform opinion. Throughout this course your will acquire valuable research and project initiation experience whilst working both independently and in teams.

Employability is understood widely as encompassing knowledge, abilities and an engaged, responsible and professional attitude which your tutors expect you to display in all your units. All University of Bedfordshire courses aim to help you be prepared for the world of work. The Careers Service is there to support you throughout the three years of your study. You will have opportunities to volunteer in the organization of extra curricular and co-curricular events throughout the year, such as conferences, festivals, degree shows, and open days, which will lead you to membership of our Professional Leadership Academy.