What you study Develop your specialist knowledge of marketing alongside the study of business in a wider context. You can tailor this course to suit your career aims by choosing from a range of marketing and business electives. We designed the course to enable you to • gain techniques and skills in general business and specialist marketing areas • enhance your critical understanding of modern entrepreneurial business and marketing • develop the knowledge and skills needed to succeed in the graduate job market • maximise career options with an added focus on this core business function. You study specialist business and marketing subjects, including • global business • enterprise and creativity • human resource management • business operations • law • marketing planning • sales skills • marketing communications • new product innovation • strategic marketing. • data analysis • financial control • supply chain, brand and change management.

You can find a wide range of business or marketing-related careers. Many students go on to management training schemes in large companies or junior management positions in smaller organisations. More than half our work placement students are offered employment by their placement organisation.