Explore how modern organisations are increasingly using big data and business analytics to find out more about their operations and business environment, and how they use this information to make better business decisions. You gain core management and business skills together with specialist knowledge of business analytics and decision making. You learn how to • make best use of decision support tools and techniques in order to make better decisions • ask the right questions about data and business • interpret the results of analytical work to provide business insight and understand the limitations of analytical work • apply your knowledge in a wide variety of contexts including marketing, customer service, logistics, finance, retail, healthcare and social media • make sense of the business environment using core business concepts and strategic frameworks • manage analytical projects and research which produces highly prized business insight. As you progress you develop your skills and knowledge in the key areas of • management science • analytics careers and the analytics profession • data and business decisions • performance measurement • business intelligence and modelling • applied analytics • strategy, ethics, privacy and social responsibility. Your understanding and appreciation of business analytics is underpinned by essential learning about the core aspects of business including marketing, finance, strategy and people management. Throughout the course we focus on developing your practical and client facing skills. In your final year you complete a substantial consultancy project for an external client over a period of several months under the supervision of a lead academic. Successful completion of the course will lead to careers in a variety of fields including general managerial roles and specialist descision support positions in marketing, banking, operations, retail and consultancy.

Successful completion of the course can lead to careers in a variety of fields including general managerial roles and specialist positions in marketing, banking, operations, retail, government and consultancy. Typical roles include • senior data insight analyst • data analyst • customer insight manager • marketing insight manager • big data analyst • data research and collection officer • business intelligence • marketing manager • business analyst. Starting salaries are around £30,000, while experienced professionals in this area can earn considerably more. Recent graduates from related courses, for example the BA (Hons) Business and Financial Management, have found rewarding analyst roles at companies like Virgin Media.